LEGO Group Builds Successful Email Marketing Program With Responsys (Marketwire via Yahoo! Finance)
Responsys, a global provider of on-demand email and marketing automation solutions, today announced that the LEGO Group's global direct-to-consumer division is using Responsys Interact®, the industry-leading on-demand marketing platform, to improve its marketing efficiency, enhance the customer experience, and ultimately increase revenue. us.rd.yahoo.com
K'nex gets into preschool play with Sesame Street (KidScreen Magazine)
Both Lego and Mega Brands have been courting preschoolers for the past few years with chunky construction toys built for little hands, and now Hatfield, Pennsylvania-based toyco K'nex is aiming to take the two to five set beyond bricks and blocks and introduce them to its unique interlocking sets for the first time with the help of Sesame Workshop. us.rd.yahoo.com
Secondhand shops watch for recalled items (Bowling Green Daily News)
Dozens of Barbie playsets, Sesame Street figures and toy cars head the list. It’s not a kid’s dream list of Christmas toys, though - these toys are on the U.S. Consumer Product Safety Commission’s list of toys recalled due to the hazards they posed to children. us.rd.yahoo.com